Your reputation took years to build.
And your website should reflect that.
I build websites for solo experts whose name is their credential — people whose clients choose them specifically, and whose online presence needs to earn that trust before the first conversation happens. Then I stay embedded, so you never have to think about it again.
Most websites make experts look like everyone else.
.png)
Most designers arrive with a template in mind. They impose a generic look on a practice that is anything but generic — and the result is a website that could belong to anyone in your field.
Your clients are not choosing a service. They are choosing you. A new patient, a prospective buyer, a potential client — they Google your name before they ever make contact. What they find either confirms their decision or creates doubt.
Your website should close that gap.
Most don't.
Hi there!👋 I’m Bernice,
a web designer who learns your world before touching a design tool.
Before I open Webflow, I spend time understanding your work.
Your clients.
Your philosophy.
The specific signals that make someone trust you before they have met you — because a medical herbalist's website, a specialist surgeon's website, and a fine artist's website are not the same brief, even if the problem they are solving is identical.
I don't impose a look. I learn your world and build something that reflects it accurately — with the depth, credibility, and honesty your expertise deserves.
When the site is done, I stay. Monthly updates, ongoing changes, keeping it working as hard as you are. You forward anything you are not sure about and forget about it.
That hat is gone.
Yes, AI can build a website, no doubt.
There are faster and cheaper ways to get a website up.
I am not the fastest or cheapest option.
What I offer is a website that reflects who you actually are — not a template with your name dropped in. A back end that is properly built and maintained. And a foundation that means the right clients can actually find you.
Your clients choose you specifically. Your website should give them a reason to.
What makes working with me different.
I listen first
Most designers arrive knowing what they want to build. I don't. I ask questions, learn your field, and understand what trust looks like in your world before I design anything. The result looks like your work — not like a template.
You keep the back end
You own your site completely. Full access, no locked-in arrangements, no having to go through me for a basic change. Most designers don't do this. I think it's the only honest way to work.
My clients don't leave
I don't build a site and disappear. I stay embedded long-term — watching for what needs updating, flagging what I notice, keeping the site accurate as your expertise grows. Your job is your work. The website is mine.
Recent project showcase
Some curated website design and development projects
From Portfolio to Digital Exhibition: A Scalable Webflow CMS for an Evolving Art Practice
Designed and developed an immersive Webflow microsite for artist Elizabeth Page, combining editorial storytelling, CMS architecture, and gallery-style UX.
A Scalable Webflow CMS Website for a Boutique Real Estate Firm
Modern Webflow redesign for Sand Real Estate Group featuring CMS-driven real estate developments, events, and scalable property marketing.
Building a Membership Platform for an Artist’s Digital Archive in Webflow
Webflow membership platform case study: A scalable CMS digital archive for artist Elizabeth Page to document artwork evolution through salons and chapters.
Building a Scalable Podcast CMS in Webflow for Dr. Imamu “Mu” Tomlinson
Custom Webflow podcast CMS hub built for scalability, SEO, and authority positioning for a healthcare CEO and thought leader.
Joshua Tree Senior Living
A boutique website for a senior living center in Scottsdale, Arizona
RWA Homes
RWA Homes is a boutique real estate development company based in Winnetka
.png)
I work with solo experts whose name is their credential.
Clinical health practitioners. Independent artists and creatives. Lawyers and consultants in private practice. Specialists whose reputation is built on years of work, not on a brand name above the door.
What they share: deep expertise, an established reputation, and a website that hasn't kept up with the depth of their work. Their clients choose them specifically — and when a new client Googles them for the first time, the website needs to confirm that choice, not undermine it.
I don't work with large organisations, e-commerce brands, or general small businesses. My work compounds when I stay close to people whose name carries the weight of what they do.
"I loved working with Bernice- everything was top notch and her questions were so helpful for me to articulate clearly my vision, which she then expertly and quickly translated into a beautiful website. I will work with her again, 100%"
more client 💕
She went above and beyond at every milestone. In short, she's the whole package, and has my highest recommendation.
Dr. Andrew Chung
Spine Surgeon, Arizona
Raj Nijjer
Marketing Manager
As always Bernice is such a great person to work with. She gets any Webflow job done with precision and delivers on time!
Michael Waltman
Founder
Not ready to start just yet?
Download “The Ultimate Homepage Checklist”
Your step-by-step guide to a high-converting website
Resources to help you grow
These tools will help you move faster.
Not every business is ready for a custom build, and not every problem needs one. The shop is where I put everything I've created to help you get results on your own terms. Whether you're looking for a professionally designed Webflow template you can launch quickly, a digital resource to sharpen your strategy, or a website audit to find out exactly what's holding your site back, there's something here for where you are right now.
Client Success Story
When Dr. Rosari Kingston came to me about creating a website for her Medical Herbalist profession, she just had one short page of information.
So I helped her create a website explaining who she is, what she does, detailing her services and enabling her patients to book an online or in person consultation.
Rosari has seen a 55% increase in organic traffic on her website
I would definitely say she goes way beyond her brief to get the job done extremely well.
Dr. Rosari Kingston
Medical Herbalist, Ireland
If your expertise has outgrown your online presence, let's talk.
A short call — no pitch, no pressure. I will ask about your work and tell you honestly whether I think I can help.