Golden Grove Countertops

Specifics
About the Client
Golden Grove Countertops, is a locally-owned business based in Auburn, CA. They specialize in the design, fabrication, and installation of custom countertops, providing start-to-finish solutions all crafted in-house. With a commitment to quality craftsmanship and personalized service, Golden Grove Countertops helps homeowners transform kitchens and bathrooms into beautiful, functional spaces.
Project Overview
Golden Grove Countertops needed to design and develop a professional, conversion-focused website that would help them showcase their services, educate potential clients, and generate leads through clear calls to action. The goal was to create a modern, user-friendly platform that highlights their in-house process and trusted reputation in the Auburn area.
Problem Description
Golden Grove Countertops did not have a digital presence that reflected the quality of their work or made it easy for customers to inquire about services. They needed a website that:
- Clearly communicated their design-to-installation process.
- Made financing options accessible and easy to understand.
- Allowed visitors to visualize countertop materials before making decisions.
- Captured leads through forms, phone calls, and bookings.
- Highlighted ongoing promotions to encourage quick conversions.
Solution
I designed and developed a clean, professional website with:
- A bold, welcoming homepage with a clear tagline, process breakdown, and strong calls to action.
- Dedicated service pages explaining each step (Design, Fabrication, Installation), plus additional considerations like backsplash and lighting.
- A financing page that explained 21-month zero-interest options with clear CTAs linking to Enhancify.
- An interactive Visualizer tool so customers could preview countertop styles and materials in their spaces.
- CRM-integrated contact forms to capture leads efficiently, along with a map and contact information in the footer.
- A blog section for future growth and content marketing.
- A consistent brand color palette, inspired by their vibrant gold and black logo, that reflects warmth, trust, and professionalism.
Solutions in action



Outcome
The result is a sleek, user-friendly website that positions Golden Grove Countertops as the go-to countertop company in Auburn, CA. The website clearly communicates their process and value, makes it easy for customers to request free in-home estimates, and supports future growth with a visualizer and blog. The business now has a strong online presence that generates qualified leads and builds customer trust.