The Hood Firm

Stephanie Hood works with individuals and families to preserve their legacy by implementing estate plans that stand up to the specialized needs of each client. She has a deep understanding of each individual and family, the dynamics at play, the challenges, and their goals. Ms. Hood navigates the innate obstacles of estate planning and family relationships with ease, as the backbone to each of her client relationships is trust and respect.  For this reason, Ms. Hood’s client relationships often span generations, and amount to planning for the family’s collective life’s work, legacy and heritage.

The Hood Firm, PC, founded by Stephanie Hood, specializes in custom estate planning, wealth preservation, and tax strategies. The firm offers tailored guidance to meet each client's unique needs.

The Hood Firm sought to have an online presence to better reflect its expertise and client-centric approach. The primary goals were:

• Modern Website Design: Create a modern and professional website to convey professionalism and trustworthiness.
• User Experience (UX): Ensure intuitive navigation and accessibility across devices.
• Optimize for Lead Generation: Encourage potential clients to engage and initiate contact.

1. Comprehensive Discovery Phase:
   • Stakeholder Interviews: Conducted in-depth discussions with Stephanie Hood to understand the firm's values, services, and target audience.
   • Competitive Analysis: Assessed competitor's online strategies to identify industry standards and opportunities for differentiation.
2. Strategic Website Redesign:
   • Visual Identity Enhancement: Developed a clean, modern design incorporating the firm's branding elements to convey professionalism.
   • Responsive Design Implementation: Ensured the website functions seamlessly across desktops, tablets, and mobile devices.
3. User-Centric Information Architecture:
   • Intuitive Navigation: Designed a straightforward menu structure, enabling users to easily locate information.
4. Compelling CTA's:
   • Compelling CTAs: Integrated prominent CTAs like "Learn More" and "Contact Us" to guide user engagement.
5. Search Engine Optimization (SEO):
   • Keyword Integration: Incorporated relevant keywords to improve search engine rankings.
   • Meta Descriptions and Tags: Optimized on-page elements to enhance visibility and click-through rates.

• Increased User Engagement: The modern design and clear CTAs led to an increase in contact form submissions post-launch.
• Positive Client Feedback: Clients reported finding information more easily and expressed greater confidence in the firm's online presence.